The Fun Theory Part 2: the world's deepest garbage bin

“To throw rubbish in the bin instead of onto the floor shouldn’t really be so hard. Many people still fail to do so. Can we get more people to throw rubbish into the bin, rather than onto the ground, by making it fun to do? See the results in the above video.”

Check out Part 1 here!

“We believe that the easiest way to change people’s behaviour for the better is by making it fun to do. We call it The fun Theory.”

The Fun Theory is an initiative of Volkswagen