We already gave you a preview a couple weeks back when the advertisements were shown in Nylon Magazine and now we present you with the detailed information about the Hellz Bellz x Baby-G collaboration. The watches will feature two new special edition models, BG5600HZ-7 and BG5600HZ-9.
I love how there is a theme with every watch. The polka dot is my fav! Hit the jump for more info and a statement of Miss Lawn herself…
According to the press release, the BG5600HZ-7 “polka dot watch” stems from Alabanza’s love of the 80’s. The polka dot was a universal pattern that everyone used to wear growing up. The BG5600HZ-9 “taxi cab watch” pays respect to the great streets of New York City, the birthplace of Hellz Bellz. For Hellz Bellz, yellow cabs have been the lifeline of the company since its early stages and have been there through thick and thin. The two models will be available at select Nordstrom, Bloomingdale’s and Macy’s in September, just in time for back-to-school. Both models will have a retail for $89. via Nitrolicious
“Hellz Bellz is proud to collaborate with Casio on the special edition Baby-G styles. When I was a teenager, I spent my first paycheck on a Baby-G watch and became a genuine fan of the brand. Now it is coming full circle as I am honored to put a Hellz Bellz spin on a watch I have grown up with.” – Lanie Alabanza, founder and creative director of Hellz Bellz
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