Hellz Bellz is going to launch an extension of their line named Belle of the Brawl (BOTB) this Fall. The full launch will take place in Spring 2012. Check below for a preview!
BOTB is a clash of two contrasting female embodiments, which come together for a melodic mix of chaos that presents the refined rebellette. Only a flurry of juxtapositions can define what BOTB is: strong yet feminine, aggressive yet gentle; it is a label for the woman who doesn’t live by a set state of mind – but by the whim of her motives. As an evolution of Lanie’s street-contemporary brand Hellz Bellz, the young designer reflects upon her tough-girl mold she has pieced together over the years, against a light-hearted approach to design inspired by current youth culture. It is the perfect translation of Lanie’s surroundings, and the starting foundation for the designers new path.
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