There is something about Us Versus Them that sets them apart from a ton of brands. They have a very organic nature of brand building, you really get a chance to understand who they are whether you can relate to the lifestyle or not. You gather somewhat of an understanding about Us Versus Them through the visuals, the various post, the filmography, and the garments.
For this shoot we decided to take a trip up another local mountain to check out Mt. Palomar Observatory, which at one time was the largest telescope in the world, and to camp out for a night and hang out with friends and family. No models, no fake activities, whoever came along was included. Spotted via: Us Versus Them
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