» Nike Basketball – Masaryk Gym

Nike Basketball, cant say enough. The ideas and quality they put into various concepts, from the computer view on these internets seem to always turn out well. My desire is to do this same thing if one ever acquires some financial means to do so. So to see Nike take a run down gym and transform it into a nice facility then eventually give it back to the neighborhood is “right on man right on.” You can read and view pictures of the full project below and view the short teaser video here

“The gym at Masaryk Towers, a low-income high-rise apartment in New York City’s Lower East Side, was in a state of neglected disrepair until Nike Basketball made it a reclamation project, installing a regulation sized court with digital scoreboard, as well as a well-appointed locker room. For now, the gym functions as a private club, with appointments booked through the Masaryk concierge 24 hours a day, seven days a week. The facility is open to a select group of pros and New Yorkers, offering a full complement of services that include uniforms, shooting machines and trainers to sharpen skills. In April 2012, the gym will be turned back over to the residents of the Masaryk Towers.”

Spotted via: freshnessmag