Muhammad Ali – The Greatest Words – Louis Vuitton Core Values

High end designer Louis Vuitton is preparing to release a new branding campaign entitled, “Core Values.” The website launched ahead of  the formal release which just leaves you hoping for more. Now here comes the next step, Louis Vuitton now has released  a trailer going slightly more into what can be expected come  July 2012. With the participation of calligrapher Niels Shoe Meulman and word artist Yasiin Bey (aka Mos Def) this is nothing short of a epic project.