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	<title>Atlanta Got Sole&#187; Shop Coverage</title>
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		<title>Exclusive : AGS x Wish</title>
		<link>http://atlantagotsole.com/2011/03/11/ags-x-wish/</link>
		<comments>http://atlantagotsole.com/2011/03/11/ags-x-wish/#comments</comments>
		<pubDate>Fri, 11 Mar 2011 01:38:40 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Shop Coverage]]></category>

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		<description><![CDATA[Streetwear Boutiques used to set the standard for exclusivity. Now there’s a demand for so-called “trendy” &#038; “cutting edge” styles. Brands try to pass off watered down versions of what one designer or brand has done to uneducated consumers through makeshift boutiques that claim you can only get it there. It’s almost ]]></description>
			<content:encoded><![CDATA[<p style="text-align: center;"><img class="aligncenter size-full wp-image-15721" title="5205060244_0f0e5d352b_b" src="http://atlantagotsole.com/wp-content/uploads/2011/03/5205060244_0f0e5d352b_b.jpg" alt="" width="614" height="409" /></p>
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<p style="text-align: center;"><div class="twocol-one"><span class="dropcap">S</span><!--/.dropcap-->treetwear Boutiques used to set the standard for exclusivity. Now there’s a demand for so-called “trendy” &amp; “cutting edge” styles. Brands try to pass off watered down versions of what one designer or brand has done to uneducated consumers through makeshift boutiques that claim you can only get it there. It’s almost like FM radio. No one is really bringing you all the hits first if your all playing the same music! This is a business more so than an identifying mark of individuality. So what’s keeping advocates of streetwear interested? If you had to provide an example of what a boutique is supposed to provide Wish here in Atlanta would be more than a good place to start for three reasons.</div></p>
<div class="twocol-one last"><span class="dropcap">It’s</span><!--/.dropcap--> location is fairly discreet. No colorful sign or bells &amp; whistles drawing attention to the establishment. It can be hard to find for some individuals even though the area is usually pretty well populated. The aesthetics of the store itself scream unique. It conveys a very organic feel with the plywood covered floors and walls. No clothing racks to impede a customers path through the store. A weave of colorful poles line the perimeter of the store and display their merchandise. The lower level is an appealing contrast to the upper. Dark, barely decorated other than the numerous books that fill the shelves above and below their lite sneaker display. If you note Frank’s interpretation of the store’s design. This is what the store is one of the better examples of a boutique. it’s not just about the products they sell. Its also about the ambience that your introduced to before you even see their brands.</div>
<p>&nbsp;</p>
<p style="text-align: left;"><div class="threecol-one"><span class="dropcap">T</span><!--/.dropcap-->he brands too are unique. They carry the mainstream essentials. But their weight in the game allows them the ability to make collaborations w/ some of the lines they carry (i.e. Play Cloths, Mishka, New Era, Akomplice), which in turn, ups their variety of stock. In addition to colloaborations they also carry they stock brands you can’t find anywhere else in the city. Comme De Garcon PLAY, Original Fake, Maiden Noir, &amp; UNFTD, just to name a few. You can tell that they pay attention not only to whats going on around them locally. But also whats culturally relevant. What brands will catch the attention of the more educated shopper.</div></p>
<p style="text-align: left;"><div class="threecol-one"><span class="dropcap">T</span><!--/.dropcap-->he third reason Wish is a good example of what “true” boutiques embody is it’s staff. An educated sales person is invaluable. To be knowledgeable without coming off pretentious or condescending is a skill (though it shouldn’t be). They can make or break a sale. They’re also the main reason people return to the store. The brands sell themselves. If you have it &amp; they want it… It’s bought! Plain &amp; simple! But how enjoyable that experience is can only be determined by the people working in the boutique.</div></p>
<p style="text-align: left;"><a href="http://wishatl.com/store/"><div class="threecol-one last"></a><span class="dropcap">W</span><!--/.dropcap-->ish has a great staff. Not because they know it all. Not because they sport their entire inventory while at work like it’s a uniform. But because they’re real. If you ask their opinion on something. They let you know. Even if they don’t like it. Even if YOUR buying it! You can tell that to some degree this isn’t just a posh job they’re using as a stepping stone to some other avenue of social exclusivity. They’re approachable. This is also one of the main reasons I enjoyed doing this interview. Much thanks to <a href="http://twitter.com/#!/frankthecooke">Frank</a> for taking some time out of his schedule and bearing with us through technical difficulties. Shout out to <a href="http://twitter.com/#!/FFL_theborrowed">Kim</a>, Mario and all the other Wish family members that show us love. We look forward to doing more work together in the future… Check out Wish’s new online store as well! <a href="http://wishatl.com/store/">Wish</div></a></p>
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		<title>Exclusive : AGS x Ruin</title>
		<link>http://atlantagotsole.com/2011/03/10/featured2-category/</link>
		<comments>http://atlantagotsole.com/2011/03/10/featured2-category/#comments</comments>
		<pubDate>Fri, 11 Mar 2011 01:16:06 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Shop Coverage]]></category>
		<category><![CDATA[ags]]></category>
		<category><![CDATA[Ruin]]></category>

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		<description><![CDATA[Ruin is a staple of the Atlanta skate scene. Interestingly enough, they don’t do any advertisement or self-promotion.]]></description>
			<content:encoded><![CDATA[<span class="dropcap">R</span><!--/.dropcap-->uin is a staple of the Atlanta skate scene. Interestingly enough, they don&#8217;t do any advertisement or self-promotion.</p>
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		<title>Exclusive : Spotlight: Vinnie&#8217;s Styles x AGS</title>
		<link>http://atlantagotsole.com/2011/01/01/exclusive-spotlight-vinnies-styles-x-ags/</link>
		<comments>http://atlantagotsole.com/2011/01/01/exclusive-spotlight-vinnies-styles-x-ags/#comments</comments>
		<pubDate>Sun, 02 Jan 2011 00:38:35 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Shop Coverage]]></category>

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		<description><![CDATA[<p>&#8220;Closet looking like I opened up a Vinnie&#8217;s Styles&#8221; &#8211; Fabolous</p> <p>Vinnie&#8217;s Styles is a staple on the street wear scene in New York. As you can probably deduct from the line above, their customer base isn&#8217;t just window shopping. Originally opened in the 70&#8242;s, Vinnie&#8217;s has always been where people looked for the latest [...]]]></description>
			<content:encoded><![CDATA[<p>&#8220;Closet looking like I opened up a Vinnie&#8217;s Styles&#8221; &#8211; Fabolous</p>
<p>Vinnie&#8217;s Styles is a staple on the street wear scene in New York. As you can probably deduct from the line above, their customer base isn&#8217;t just window shopping. Originally opened in the 70&#8242;s, Vinnie&#8217;s has always been where people looked for the latest fashion trends in Brooklyn. The contemporary street wear division we know now started in 2002. A family owned business from the start, brothers Jacob, Desta, &amp; Paul made such a name for themselves in BKNY that in 2008 they opened up another store in Little Five Points. We had the privilege of chopping it up with &#8220;Shach&#8221; (one of their cousins) of Vinnie&#8217;s Styles &amp; this is what we ended up with. Enjoy!</p>
<blockquote><p>SLP: How long has VS been on the block?</p>
<p>VS: We opened up October &#8217;08, so approximately 2 years &amp; 2 months.</p>
<p>SLP: What type of brands do you carry?</p>
<p>VS: We try to carry different brands you normally get a chance to see. For example we now carry Ti$a &amp; just had an in store with Taz Arnold not too long ago. In addition to that we also carry the standard street wear brands. Crooks, POLO, Schott &amp; Soda, &amp; our house brand Paulie&#8217;s.</p>
<p>SLP: Your flagship store is in Brooklyn. What&#8217;s the difference is there between the store in New York &amp; the one here?</p>
<p>VS: The store in NY is pretty much established. Only because of the time they&#8217;ve been there (The Vinnie&#8217;s Styles were referring to was opened in 2002). In Atlanta, we&#8217;re fairly new out here, but there&#8217;s a lot of people that are from NY in ATL. It&#8217;s like a melting pot of different cultures. We&#8217;re blessed to be out here at a time when the economy is so bad for this type of business. But the people out here show us love. That&#8217;s the whole reason we&#8217;ve been here 2 years &amp; we hope to be here a lot more.</p>
<p>SLP: Recently, you&#8217;ve become more involved in throwing events. You&#8217;d done a few events at 595, one of which you brought The Cool Kids out. And even more recent, the Big K.R.I.T. in-store/Block Party. How was that?</p>
<p>VS: Yeah. For our 2nd anniversary we did a block party as well as held an in-store for K.R.I.T. &amp; Smoke Dza. We actually blocked the whole street off. It was crazy out here! Like 1000 people. All cultures. Really diverse. We had a band out here. People were all on the roof. It was really good look for the city.</p>
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<p>When it warms up we plan on doing things like that more often. Having a DJ out there. People chilling &amp; partying in front of the sign. We want to do more than just sell people clothes. We want to provide them with that NY atmosphere</p>
<p>SLP: What other events are you planning on having?</p>
<p>VS: We&#8217;re working on an event with this company named Mason Dixon. It&#8217;s going to essentially be a &#8220;pop-up store&#8221; for brands that may noy have full lines, but have a following. We&#8217;ll give them an opportunity to turn Vinnie&#8217;s into their store for a week or two. Local brands from Atlanta and surrounding states.<br />
And a lot of block parties. More events that involved the streets</p>
<p>SLP: That&#8217;s dope! It&#8217;s not too often you get to see those type of events down here. Being originally from NY i remeber how much fun REAL block parties used to be. If it was summer time, you KNEW that they were having a block party somewhere!</p>
<p>VS: Right! And for the people that aren&#8217;t familiar with those type of events, it&#8217;ll be a great opportunity to see it!</p>
<p>SLP: How would you describe Atlanta Street wear?</p>
<p>VS: The Atlanta street wear scene is starting to catch up.A few years ago people would say Atlanta was always behind new York or L.A. But now, due to boutiques like ourselves are keeping customers current. Brands like Chilly-O are getting the city national attention. So the growth is happening pretty fast. For instance. We were nominated as one of the premier boutiques at the Atlanta Fashion Awards. And to even have enough stores to have a Fashion Awards says a lot. All of the stores out here work together instead of competing. That&#8217;s a good look too!</p>
<p>SLP: One thing I wanted to talk about is the role music plays in the popularity of Vinnie&#8217;s Styles. We&#8217;ve heard Fabolous drop lines about Vinnie&#8217;s Styles in BK. And even here in Atlanta I&#8217;ve seen videos shot in front of your sign or out on your stoop. How do you feel music ties into street wear?</p>
<p>VS: Fashion &amp; music go hand in hand. Out here is crazy. It seems like the whole music industry moved out here. We get people like No I.D., to Gucci Mane stopping through the store to shop. We&#8217;ve thrown parties for The Cool Kids, The Clipse, &amp; plan on doing something with Curren$y. And these are all people who have a look associated with their music. So it&#8217;s safe to say that the music is definitely helping the fashion, and vice versa. We also support all the local artists that we&#8217;ve got out here. There&#8217;s no genre we don&#8217;t listen too.</p>
<p>SLP: Anything else you want to let the people know?</p>
<p>VS: Just to support urban underground culture in general. This is something thats going be here whether Vinnie&#8217;s is here or not. So try and make the most of it while its here&#8230;</p></blockquote>
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		<title>Tour of Atlanta: AGS x New Era Flagship Interview</title>
		<link>http://atlantagotsole.com/2010/11/24/tour-of-atlana-ags-x-new-era-flagship-interview/</link>
		<comments>http://atlantagotsole.com/2010/11/24/tour-of-atlana-ags-x-new-era-flagship-interview/#comments</comments>
		<pubDate>Wed, 24 Nov 2010 21:48:57 +0000</pubDate>
		<dc:creator>SeanLucPicard</dc:creator>
				<category><![CDATA[Local Shop's You Should Know]]></category>
		<category><![CDATA[Portfolio]]></category>
		<category><![CDATA[Shop Coverage]]></category>
		<category><![CDATA[Video]]></category>

		<guid isPermaLink="false">http://atlantagotsole.com?p=202</guid>
		<description><![CDATA[AGS got a chance to sit down and talk with Fonz at the New Era Flagship Store. We talked about it all! And You’ll get to see it too!!! But as of right now… Here’s the teaser… Enjoy!]]></description>
			<content:encoded><![CDATA[<p>AGS got a chance to sit down and talk with Fonz at the New Era Flagship Store. We talked about it all! And You’ll get to see it too!!! But as of right now… Here’s the teaser… Enjoy!</p>
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		<item>
		<title>Exclusive : AGS x Ginza</title>
		<link>http://atlantagotsole.com/2010/10/21/ags-x-ginza/</link>
		<comments>http://atlantagotsole.com/2010/10/21/ags-x-ginza/#comments</comments>
		<pubDate>Thu, 21 Oct 2010 14:00:50 +0000</pubDate>
		<dc:creator>SeanLucPicard</dc:creator>
				<category><![CDATA[AGS News]]></category>
		<category><![CDATA[Shop Coverage]]></category>
		<category><![CDATA[Video]]></category>
		<category><![CDATA[AGS x Ginza]]></category>

		<guid isPermaLink="false">http://www.atlantagotsole.com/blog/?p=7943</guid>
		<description><![CDATA[Ginza is fairly new on the Atlanta streetwear scene, but they’ve made a lot of head way &#038; fast! This is what manager Nick Williams had to say about the store &#038; what they have to offer…]]></description>
			<content:encoded><![CDATA[<p><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="540" height="400" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowfullscreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://vimeo.com/moogaloop.swf?clip_id=15301524&amp;server=vimeo.com&amp;show_title=0&amp;show_byline=0&amp;show_portrait=1&amp;color=ffffff&amp;fullscreen=1&amp;autoplay=0&amp;loop=0" /><embed type="application/x-shockwave-flash" width="540" height="400" src="http://vimeo.com/moogaloop.swf?clip_id=15301524&amp;server=vimeo.com&amp;show_title=0&amp;show_byline=0&amp;show_portrait=1&amp;color=ffffff&amp;fullscreen=1&amp;autoplay=0&amp;loop=0" allowscriptaccess="always" allowfullscreen="true"></embed></object></p>
<p>Ginza is fairly new on the Atlanta streetwear scene, but they&#8217;ve made a lot of head way &amp; fast! This is what manager Nick Williams had to say about the store &amp; what they have to offer&#8230;</p>
<blockquote><p>We carry brand like kid robot, neff, casio, g-shocks, t.I.t.s, retrosuper, future sunglasses, sneaktip&#8230;etc</p>
<p>If you not from Atlanta Ginza is definitely a store that you would wanna check out no matter what your age range is. Atlanta fashion is very deprived. We are trying to be one of the boutiques that helps to keep the inner city poppin&#8217;. For those who stay here in Atlanta you know how shopping is here&#8230;very plain. Come by the store! Change up ya style some. &#8211; Nick</p></blockquote>
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